Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
We come together to understand a brand through research, and to create a strategy that makes it happen.
The term brand identity is used often, but trying to figure out how to create an effective brand can be quite elusive. Here’s a little tip, successful brands have less to do with design than they do your message. I don’t mean to underscore design; what you should focus on is creating an effective brand design strategy – a way to bring all marketing elements inline with your message and audience.
Consumers are human and they are seeking a personal connection or something meaningful attached to the products they are buying. Brand design isn’t just about your logo and signage, though it certainly helps if your design element are working to support your overall message.
That’s where consistency comes in. We work with you to develop everything from color scheme to tone, and then we apply it everywhere to new logo, business card, letterhead & envelope design, Facebook cover, email templates, and your website.
Social Media Management
The mistake most businesses make is thinking that since social media accounts are free to create, they should be on all of them.
But Social Media isn’t free.
Someone has to respond to messages, make the posts, convey the brand message and feel, and most importantly be ready to engage with potential customers.
The process to solving this begins with what we call a “Platform Meeting”–a meeting where we discuss which platforms fit the look and feel of your brand.
Are you plumber? Then Instagram probably isn’t a platform you need to be on.
Are you a photographer? Then Instagram is where you need to be.
After we’ve compiled a list of platforms, we’ll come up with a posting strategy and cadence between posts.
“Not everything that counts can be counted, and not everything that can be counted counts.”
Albert Einstein’s quote is never more true than when talking about digital marketing (and maybe theoretical physics).
Among the many buzz words floating around out there one of the most prevalent is “KPI’s” or “Key Performance Indicators” which inform whether or not a particular campaign or strategy is working.
The problem is that most KPI’s (such as calls and forms) are seldom indicative of success, prone to statistical noise, and are conceptually sloppy. If a robo caller calls the phone number from your website it may mark the difference between a campaign hitting a KPI and falling short. More descriptive KPI’s can answer whether a campaign is working or not which in turn tells the company more about what their target market likes and doesn’t like.
Search Engine Optimization
SEO is a digital marketing practice focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Though way too diffuse and complex a topic for this small accordion panel, at its heart SEO strategies are no different than other marketing strategies: they are meant to connect your business with the people who need it.
Copywriting & Strategy
Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline.
Content does everything else. It attracts an audience, engages their sustained attention, demonstrates your ability to solve their problems, and paves the way for an eventual purchase.
But really smart content marketers know enough to steal from their more traditional copywriting brothers and sisters. Because those old school elements of persuasion will make everything in your content work better.
Workshops & Training
Our sales training programs ensure that sales professionals have the selling skills and tools needed to strengthen customer relationships and exceed their sales objectives.
Have you ever heard a web developer use the line “We build a website that’s as unique as you?”
Why would a business owner want that? The business owner is the one that’s unique, not the website. In reality the pitch for custom websites is a way to justify a six figure cost on a website that should cost a fraction of that price.
After hundreds of studies we’ve found great insights into how different landing pages influence user decisions. One of the most common factors consistent with all high performing landing pages is you. The business. No stock photos. Pictures of you. Your office. Something about your process, a review and a call to action. That’s the secret. Now let’s put it to work.
As a primary driver of customer acquisition, email marketing can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices enables you to continually improve your program and reap a growing return on investment. But that can be easier said than done if you’re also responsible for maintaining the day-to-day details of your company’s email program.
As such, we’ve compiled our own best practices that we will put to use in making sure you have the pre-eminent Email Marketing strategy in the business.